01Web Panels
Global and local
Research for Private-Sector Teams
Run thousands of in-depth interviews in days.
In-depth AI-moderated phone and WhatsApp interviews across 50+ languages, including low-connectivity LMIC markets. Structured insight your private-sector team can act on, vetted by Human Analysts.
50+
Languages
100+
Countries
35×
Faster time to insight*
3–10×
Lower fieldwork cost*
*Compared with traditional research fieldwork, transcription, translation, and analysis.
Selected partners and collaborators
The Research Challenge
Traditional research forces teams to choose between depth, speed, and scale.
And reaching new markets fast, especially across LMIC populations, only widens the gap between speed, cost, and rigor.
- 01Too slow
Recruitment, interviews, and analysis can take weeks or months.
- 02Too expensive
Traditional fieldwork becomes costly across larger samples and multiple markets.
- 03Too shallow
Surveys provide scale but often miss the motivations and context behind an answer.
The research tradeoff
Surveys scale, but miss the why.
Interviews reveal the why, but take weeks.
The Platform
The Complete Customer Research Workflow,
in One Platform
HumanTruths is the complete research workflow: reach the right participants, run in-depth AI-moderated phone and WhatsApp interviews, and turn every conversation into insight your team can act on, vetted by Human Analysts.
01Reach
Reach the right participants
Recruit from customer lists, trusted panels, phone, digital, or locally supported channels, with or without internet access.
02Interview
Run in-depth audio and video interviews at scale
AI moderators conduct natural audio or video conversations, probe for depth, clarify responses, and code-switch across languages in real time.
03Understand
Go from conversations to clear answers
Automatically translate, transcribe, structure, code, and compare responses, then have a Human Analyst vet findings for accuracy and decision-ready insight.
04Act
Deliver insight teams can act on
Turn findings into executive-ready reports and recommendations for product, brand, marketing, and customer experience.
Global Participant Recruitment
Find and qualify the exact people you need.
Recruit across panels, social media, phone, WhatsApp and SMS, customer lists, and custom outreach.
From broad consumer audiences to the hardest to reach.
- 02Social Media
Targeted campaigns
- 03Phone Calls
Direct outreach
- 04WhatsApp / SMS
Invite and recontact
- 05Customer Lists
Your existing audience
- 06Custom Recruitment
Built around your study
Your Qualified Audience
ScreenedQuota-matchedReady to interview
Use Cases
Research for the decisions your team makes every day.
For insights, product, UX, marketing, brand, and innovation teams across any market.
01 Concept & Message Testing
Test positioning, claims, and creative across markets. Learn what resonates, with whom, and why before you invest.
02 Multi-Market Segmentation
Build segments around needs, motivations, and behavior across countries and languages, not demographics alone.
03 Adoption, Retention & Experience
Understand why customers adopt, stay, disengage, or switch, and where experience breaks down.
Case Study
0
AI-led interviews on vaccine uptake
completed in 5 days.
A validated AI-voice study across Kenya, tested head-to-head against human interviewers and independently evaluated with Harvard University.
The same platform private-sector teams use to reach, interview, and understand participants in any market.
Part A · Head-to-head study
Scale, speed, and value
Sample size
Nationally representative
= 50 interviews
Average interview length: 25 minutes.
Nationally representative
Speed
Time to complete 400 interviews
Traditional fieldwork
44days
HumanTruths AI
1.25days
Benchmark shown for 400 interviews.
35×faster
Cost
Cost per completed interview
100%
Traditional
33%
HumanTruths
Roughly one-third the cost of traditional data collection, transcription, and translation.
3×cheaper
Part B · Validated head-to-head
Faster did not mean less human.
In a Gates Foundation-supported head-to-head study independently evaluated with Harvard, participants rated the HumanTruths AI interviewer as highly as human interviewers across three core experience measures.
Human interviewer
HumanTruths AI
Treated with respect
95.8%
96.8%
+1.0 pts
Felt understood
87.2%
89.2%
+2.0 pts
Overall satisfaction
91.3%
95.6%
+4.3 pts
85%
90%
95%
100%
No statistically significant differences were detected between AI and human interviewers across these measures.
Part C · Trust & Satisfaction
People felt comfortable speaking to AI.
Respondents reported high comfort, respect, trust and understanding after AI-led interviews.
Live interview
AI-led · Swahili / English
0:00 / 1:25
4.94/5
Felt comfortable
4.94/5
Felt treated with respect
4.63/5
Overall satisfaction
4.56/5
Ease of speaking
4.56/5
Trusted the interviewer
4.56/5
Felt understood
Part D · Depth of insight
We uncovered vaccine coverage and barriers to uptake within 1 week.
The same study measured coverage, revealed the barriers behind uptake, and translated thousands of conversations into decision-ready evidence.
01
Coverage at scale
Measured vaccine coverage at nationally representative scale across regions and demographics.
02
Behavioral barriers
Identified behavioral, trust, and operational barriers to uptake, mapped to the BeSD taxonomy with verified supporting quotes.
03
Actionable personas
Translated findings into personas and intervention opportunities the team could act on immediately.
Pricing
Transparent AI fieldwork at $9–$12 per completed interview, with Human Analyst QA and a deck-ready report.
Every project is quality-checked by a Human Analyst and delivered as a deck-ready report. Incentives are passed through at cost; managed research is available when you need full study design, analysis and recommendations.
01
AI fieldwork
$9–$12per completed 2 Standard Screener interview
Includes AI interviewing, transcription, structured data, dashboard access, Human Analyst quality checks and a deck-ready final report. Participant incentives are passed through at cost.
Example project
500 completed interviews
One country · 2 Standard Screener · incentives included
Estimated total
$4,850–$6,350
02
Managed research
Fixed-scope engagements, quoted per project.
HumanTruths supports behaviorally informed study design, analysis and synthesis, and decision-ready recommendations, end to end.
- Study design
- Analysis and synthesis
- Recommendations
35× faster
Fieldwork speed compared with traditional methods.
3–10× lower cost
Compared with traditional methods.
Human-quality experience
Participant satisfaction statistically equivalent to human interviews.
What affects pricing? Pricing depends on audience, market/language, sample size, study complexity, and timeline. Participant incentives and specialized recruitment are quoted separately.
Prices shown are in USD. Taxes may apply.
Start a study
Run your next study across any market.
Reach the right participants anywhere, run in-depth AI-moderated interviews, and get Human Analyst–vetted insight your team can act on.